DIGIRENT - Marketing for Congregations: Choosing to Serve People More Effectively






[PDF.lp36] DIGIRENT - Marketing for Congregations: Choosing to Serve People More Effectively
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Marketing for Congregations: Choosing  Philip Kotler, Bruce Wrenn epub
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 | #2047950 in Books |  1992-08-01 | Original language:English | PDF # 1 |  9.02 x.95 x5.98l, | File type: PDF | 428 pages

||0 of 0 people found the following review helpful.| Professional approach|By SuuSoprano|This is a detailed and thorough book written by professors of marketing. The focus is researching your target audiences and developing strategies to reach them. There is much more to church marketing than sending out press releases. The book applies professional marketing principles to the needs of churches and their potential and current mem|About the Author|Philip Kotler is one of the world's leading authorities on marketing. He is the S.G. Johnson and Son Distinguished Professor of International Marketing at Northwestern University, Evanston, Illinois. He has authored more than fifteen books on

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.