DIGIRENT - Building a Buzz: Libraries and Word-of-mouth Marketing
Peggy Barber, Linda Wallace
[PDF.ab99] DIGIRENT - Building a Buzz: Libraries and Word-of-mouth Marketing Rating: 3.75 (738 Votes)
Building a Buzz: Libraries Peggy Barber, Linda Wallace epub Building a Buzz: Libraries Peggy Barber, Linda Wallace pdf download Building a Buzz: Libraries Peggy Barber, Linda Wallace pdf file Building a Buzz: Libraries Peggy Barber, Linda Wallace audiobook Building a Buzz: Libraries Peggy Barber, Linda Wallace book review Building a Buzz: Libraries Peggy Barber, Linda Wallace summary | #2681446 in Books | Amer Library Assn Editions | 2009-11-13 | Original language:English | PDF # 1 | 11.02 x.23 x8.27l,.60 | File type: PDF | 112 pages | ||0 of 0 people found the following review helpful.| This is a useful, practical marketing guide for any group|By kathleen odell|This book has useful, practical ideas for promoting library programs. The real-life examples of how libraries used word-of-mouth marketing to promote common services like newsletters, databases and Big Read celebrations were so helpful. The templates and checklists at the end of the book are useful for|From Booklist|Even if your marketing budget has been slashed, you can still do effective word-of-mouth marketing, or “talking with a purpose.” An LSTA grant provided the opportunity to test training, p
Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful rev...
You easily download any file type for your device.Building a Buzz: Libraries and Word-of-mouth Marketing | Peggy Barber, Linda Wallace. A good, fresh read, highly recommended.
