DIGIRENT - Breakthrough Branding: Positioning Your Library to Survive and Thrive
Suzanne Walters, Kent Jackson
[PDF.xz82] DIGIRENT - Breakthrough Branding: Positioning Your Library to Survive and Thrive Rating: 4.87 (601 Votes)
Breakthrough Branding: Positioning Your Suzanne Walters, Kent Jackson epub Breakthrough Branding: Positioning Your Suzanne Walters, Kent Jackson pdf download Breakthrough Branding: Positioning Your Suzanne Walters, Kent Jackson pdf file Breakthrough Branding: Positioning Your Suzanne Walters, Kent Jackson audiobook Breakthrough Branding: Positioning Your Suzanne Walters, Kent Jackson book review Breakthrough Branding: Positioning Your Suzanne Walters, Kent Jackson summary | #2547466 in Books | 2013-05-16 | Original language:English | PDF # 1 | 11.02 x.46 x8.50l,.0 | File type: PDF | 216 pages||0 of 0 people found the following review helpful.| On The Money!|By Customer|Great read! It explains branding, positioning, and promoting, specifically as it pertains to libraries as opposed to some other type of organization. Also provides excellent case studies that enhance understanding of processes.|About the Author|Suzanne Walters was the director of marketing and development for the Denver Public Library, director of marketing for the Regional Transportation District of Denver, developed nationwide programs of aluminum recycling for Adolph Coors Go
Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies a...
You can specify the type of files you want, for your device.Breakthrough Branding: Positioning Your Library to Survive and Thrive | Suzanne Walters, Kent Jackson. Which are the reasons I like to read books. Great story by a great author.
